Digital marketing · Boca Raton, FL
You are paying for marketing every month. The phone is not ringing.
That is the only number that matters to you, and it is the one number that never seems to make it onto the report.
The one thing to do
Tell us where to call.
Fifteen minutes, no deck, no sales sequence. We call you back within 1 business day.
How it usually goes
Nothing dramatic ever happens. That is the part nobody warns you about.
There is rarely a moment where it obviously breaks. Ask anyone who has let an agency go and you get the same four things, in roughly the same order.
“The reports got thinner.”
Twelve pages in month one, with recommendations in the back. Four pages of charts by month five, and the paragraph underneath is the same paragraph as last month.
“The calls got shorter.”
A thirty-minute strategy call quietly becomes a fifteen-minute status update, read out from numbers you could have opened yourself.
“The changes stopped.”
You look inside the ad account one evening, out of curiosity rather than suspicion, and count nine changes in the whole month.
“You started checking up on them.”
You hired an agency to get the time back. Now you are preparing for the agency call, chasing the action items, and managing the manager.
And the one people tend to say last, and quietest: “I stopped asking what was included, because I felt like I was being difficult.” That is usually the month it was already over.
Why it happens
It is almost never that they are crooks.
It is that the fee is fixed and the work is not.
A retainer is the same number every month. What arrives against it is not. A month where your account manager is on leave, or a bigger client is on fire, looks identical on your invoice to a month where everything got done.
So the incentive drifts. Not toward lying — toward making the monthly call go well. And a monthly call goes well on activity, because activity is easy to show and easy to move. Impressions up. Twelve posts out. Rankings improved, on the keywords they chose to track.
None of which is the phone ringing.
You were sold something built to be hard to evaluate. That is not a failure of your judgement, and you are not the only person it happened to this year.
What to ask anyone
Four questions. Ask us, and ask whoever else you talk to.
These are the four things that separate the agencies people keep from the ones they leave. None of them is about talent, and all four can be answered in a sentence by anyone who is not hiding.
- Who exactly is doing the work?
- Seniors sell and juniors deliver is the single most common thing people say afterwards. You get a name on the first call, and it is the same name for the whole engagement.
- Whose name are the accounts in?
- Yours. Ads, analytics, domain, hosting, the website itself. All of it, from day one. If you leave, you leave with the history as well as the logins.
- Where do the numbers come from?
- Your books. Platforms count generously and browsers block a share of the tracking, so we reconcile monthly against what you actually banked, and tell you the size of the gap.
- What does it take to stop?
- Thirty days in writing, after the first ninety. No auto-renewal, no cancellation fee, no registered letter inside a two-week window you have to remember.
Check it yourself
And the test people recommend most: look at the agency’s own website.
So here is this one, measured rather than described. It barely moves while it loads, it works with a screen reader, and it is not following you anywhere. Every claim on this page is one you can check in the browser you are already using.
How much this page moves while loading
When a page shifts under your thumb while it loads, people tap the wrong thing and leave. Google scores that, and rates anything under 0.10 as good. This page is at 0.04.
What the work actually is
Four jobs. They only work in order.
Bought one at a time from four different suppliers, nobody owns the join. The social agency’s job ends when someone clicks. The web person’s job ended at launch. The gaps between the stages are where the money goes, and they are an ownership problem rather than a talent one.
We work the whole funnel. The first two stages are where most local businesses are losing the most, so they are where we usually start.
- Get foundTop of the funnel
For a local business this starts in Maps, not on a website. Your Google Business Profile is the listing in the three results above the ordinary search results, it is usually the largest single source of inbound calls, and it is the one asset that is free to own and expensive to ignore. Most we score come in under half marks.
- Get chosenThey are deciding
Then they tap through to your website. Fast, built for a thumb, with one obvious thing to do on every page, and a real page for each service rather than one page listing them all — which is the difference between a site that can be found and a brochure that cannot.
- Stay in frontThey are comparing
Social media run as a production system rather than on whoever finds an hour, and paid media against tracking that was fixed before a dollar went through it. Spending into a broken signal is worse than not spending at all.
- CompoundAfter the money stops
Search and content, the only part that keeps working after you stop paying for it. It is also the slowest, so it goes last in the sentence and first in the plan.
One team runs all of it, on one plan, and you have one person to call about any of it.
Where we start
Google Business Profile
Scored against seven fixed areas out of 14, then fixed in the order the evidence supports — primary category first, because it is the number one local ranking factor and a wrong one is the number two negative factor. Then held: posts, review replies, and the automated edits Google makes to your listing without telling you, caught and reverted.
Audit, setup and monthly management. Sold separately or in sequence
Where they decide
Website build
A dedicated page for each service, which is the number one local organic ranking factor and the one thing a single-page site cannot have by definition. Exported as plain static files, so there is no server to break and no plugin to patch, and the domain and the source code are yours from day one.
Two tiers. The build fee is one-time on both
The first ninety days
What we aim for, and what will honestly not be visible yet.
Targets we build a plan around, not guarantees. Nobody can guarantee a ranking or a return, and the ones who do are counting on you not checking. The first call tells you which of these are realistic for you.
Weeks 1–2
- You get the audit in writing
- Tracking rebuilt and verified
- Campaigns restructured
Weeks 3–6
- Site and search fixes shipped
- Content actually going out weekly
- First real cost per lead
Weeks 7–12
- Positions starting to move
- Budget shifted off what failed
- A clear read on what to scale
The one thing to do
Tell us where to call. We will do the rest.
Fifteen minutes on the phone will tell you more about your marketing than another month of reports will.
We call the number you leave, once, within one business day. If you miss it we try once more and then leave you alone.
Fifteen minutes. You talk, we ask questions about what you are spending and what is coming back. There is no deck.
You get a straight answer about whether we can help. If the honest answer is no, or not yet, that is the answer you get.
What we do across South East Florida
Each of these runs as part of the same engine. The detail on any one of them is a page of its own.