Paid Media
Paid media management in South East Florida
Money leaves your ad account today whether the campaigns are set up well or not.
The one thing to do
Tell us where to call.
Fifteen minutes, no deck, no sales sequence. We call you back within 1 business day.
In this order
Tracking first. Then structure. Then creative.
Not a preference. Optimising against a broken signal spends more, faster, in the wrong direction.
- 01
Audit the signal
Conversions firing on page load, duplicate tags, forms never wired. It fails more than it passes.
- 02
Rebuild the account
Budgets set on what a customer is worth. Audiences that are not bidding against each other.
- 03
Test one variable
Enough volume to mean something, and a landing page built for the ad that sent them.
- 04
Reconcile monthly
Platform numbers against your books, with the size of the gap stated.
The number that never matches
Why the platform and your accounts disagree, and which to believe
Platforms count assisted and view-through conversions generously. Browsers delete a share of the signal outright. The same customer gets claimed by search, social and email at once. Server-side tracking recovers part of it, never all.
Know the size of the gap.
What is included
What you actually get.
- Tracking audit and rebuild
- Server-side where it helps, consent mode, duplicates removed
- Account structure
- Campaigns, budgets, audiences and exclusions built to be readable
- Creative testing
- One variable at a time, with enough volume to mean something
- Landing pages
- Built for the ad that sent the visitor
- Channels
- Google, Meta, TikTok and LinkedIn, chosen on where your buyers are
- Reporting
- Cost per acquisition and return, with the inputs shown
How paid media runs
Four stages, in this order, for a reason.
- 01
Measure
Audit the tracking before anything is spent against it.
- 02
Structure
Rebuild campaigns, budgets, audiences and exclusions.
- 03
Launch
Live in about fourteen days when tracking is already clean.
- 04
Optimise
Toward a stable cost per acquisition, usually sixty to ninety days.
Questions
The ones people actually ask.
Answered the way we would answer them on a call, which is to say without the parts that only sound good.
What should I budget?
There is a floor below which the platforms do not get enough data to optimise on, and under it results stay noisy and expensive. It applies to the media spend itself rather than to management, and we will give you the number on the call rather than have you work backwards from a figure on a page.
Why do the platform numbers not match my books?
Platforms count assisted and view-through conversions generously, browsers block a share of tracking, and multiple channels claim the same customer. Server-side tracking recovers part of it, never all. We reconcile monthly and tell you the size of the gap.
How fast can we be live?
About fourteen days from kickoff if your tracking is already clean. If it is not, the rebuild comes first, because spending against a broken signal is worse than not spending.
Who owns the ad accounts?
You do. Everything is built in accounts in your name with us granted access. Campaigns built inside an agency’s own account cannot leave with you, and that is the point of doing it that way.
What is a realistic cost per lead?
It depends entirely on your market, your margin and what a customer is worth over their lifetime. Anyone quoting a number before seeing those is guessing, and the guess is usually optimistic.
Can you guarantee a return on ad spend?
No. We will tell you what the account needs to hit for the maths to work for you, and report against it honestly every month, including the months it does not.
The one thing to do
Fifteen minutes on paid media, and a straight answer.
Leave a number and we will call you back. If paid media is not actually your bottleneck, we will tell you what is instead.
We call the number you leave, once, within one business day. If you miss it we try once more and then leave you alone.
Fifteen minutes. You talk, we ask questions about what you are spending and what is coming back. There is no deck.
You get a straight answer about whether we can help. If the honest answer is no, or not yet, that is the answer you get.
The rest of what we do in South East Florida
Each of these runs as part of the same engine. The detail on any one of them is a page of its own.